Privacy Policy

This is a website of Asia Beverage Media Group Limited, Hong Kong (hereinafter referred to as the “Company”).

This Privacy Policy describes how and when we collect, use and share information about you when you visit or make a purchase from https://cellar.asia (hereinafter referred to as the “Site”). By using the Site, you consent to the collection, transfer, manipulation, storage, disclosure and other uses of information collected from you as described in this Privacy Policy.

Personal Information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

• “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit https://www.allaboutcookies.org.
• “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, we collect information you expressly provide through the Site. When subscribing to our newsletter, filling out a form, commenting on our blog, making a purchase or subscribing to an event, you may be asked to enter your name, e-mail address, mailing address, phone number or other contact information. We refer to this information as “Order Information.”

We may combine information we receive from you through our Sites with information about you that we receive from our affiliates and/or third parties. We will handle the combined information as described in this privacy policy to help us provide services and information to you.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How do we use your personal information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:

• Communicate with you;
• Screen our orders for potential risk or fraud; and
• When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We may use non-personal information for statistical analysis, research, and other purposes.

Sharing your personal information

We may share your Personal Information with third parties, including with our affiliates and business partners, who assist us in operating our Site, conducting our business, or servicing you, to help us use your Personal Information, as described above, so long as those parties agree to keep this information confidential. Non-personally identifiable visitor information (including unique device identifiers) may be provided to other parties for marketing, advertising, or other uses.

We use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here:  https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Interest Based Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

We may partner with ad networks and other ad serving providers (“Advertising Providers”) who serve ads on behalf of us and others on non-affiliated sites. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information Advertising Providers collect about your visits to this site and elsewhere over time. Advertising Providers may utilize cookies and similar technologies to make advertising more relevant to you.

You may visit www.aboutads.info to learn more about this type of advertising and how to opt-out of this form of advertising by companies participating in the Digital Advertising Alliance (“DAA”) self-regulatory program. Note that electing to opt-out will not stop advertising from appearing in your browser or applications. It may make the ads you see less relevant to your interests. In addition, note that if you use a different browser or erase cookies from your browser, you may need to renew your opt-out choice.

Please review your web browser “Help” file to learn the proper way to modify your cookie settings. Please note that if you delete, or choose not to accept, cookies from the Site, you may not be able to utilize the features of the Site to their fullest potential.

You can opt out of targeted advertising by following these links:

• FACEBOOK – https://www.facebook.com/settings/?tab=ads
• GOOGLE – https://www.google.com/settings/ads/anonymous
• DAA – https://optout.aboutads.info/

Do not track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Email Policies

The Company will use reasonable means to protect the privacy of the information you send us by email. However, because of the risks outlined below, the Company cannot guarantee that email communications will be confidential. Additionally, the Company will not be liable in the event that you or anyone else inappropriately uses your email.

Security

We maintain reasonable and appropriate measures designed to maintain information we collect in a secure manner. We have taken certain physical, electronic, and administrative steps to safeguard and secure the information we collect from Website visitors. Even though we follow reasonable procedures to try to protect the information in our possession, no security system is perfect and we cannot promise, and you should not expect, that your information will be secure in all circumstances.

Data retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Minors

The Site may only be used or otherwise accessed by individuals of legal age to purchase beverage alcohol in the jurisdiction in which they reside. If we receive notice, or reasonably believe, that someone under legal purchasing age has provided us with personal information, we will make reasonable efforts to remove such personal information from our database.

Disclaimer Statement

All of the contents on the Site, including any images, text, external links, graphics or any other material posted on the Site, are intended solely for informational purposes. The Site contains links to external websites and references to other resources that are not associated with our Site. We have no control over these third-party resources and make no warranty or representation as to the content of those resources. Their inclusion does not constitute an endorsement or recommendation.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at [email protected] or via our contact form.

Last updated on January 25, 2019