Market Analysis
- China
The Pros and Cons of Community Group Buying for Wine in China
The year 2020 saw a surge in community group buying within the Chinese wine market. Learn more about the pros…
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The Myth of the “Chinese Taste Preference:” What Actually Makes a Wine Popular in the Chinese Market
What really sparks a wine’s popularity in China? See why the idea of a “Chinese taste preference” is coming into…
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Singapore Wine Industry: The insider’s picture
Prowein rates Singapore as the number one emerging market for wine producers to enter over the next five years. Our…
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South Korean Wine Industry Insider Report and Key Trends
South Korea currently has the highest level of alcohol consumption per capita in the world. Discover the insider report on…
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Taiwanese Wine Industry Insider
Wine consumption in Taiwan is on the rise. Discover the latest market trends and uncover sources of future market growth…
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Insiders View of the Japanese Wine Market
The new wave of Japanese consumers is curious, keen to learn and open to experimentation. Discover our insider information about…
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Deciphering the Chinese Wine Market
An in-depth analysis of the Chinese wine market, including Chinese preferences when selecting wines, purchasing sources, import regions, and a…
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